New Amazon Kindle Ad Goes After The iPad

Forgive me for finding this funny... But with Apple's 'I'm a Mac, and I'm a PC' ad campaign that never seemed to end, it's very ironic how other companies are going after Apple now. It fun to throw rocks at the big guy, and it's worked for Apple vs. Microsoft for so long that it became a crutch for them.

Now that Apple IS the big guy when it comes to cell phones and e-readers, the stones are flying at Apple so fast they can hardly duck fast enough. Case in point is the new Kindle ad that goes after the iPad price point and its inability to be viewed in sunlight very well. To be fair, Apple could easily come back with how Kindle can't be viewed in the dark, or that all you can use it for IS an e-reader.

But it is still fun to see Apple wear the other shoe for a change...

[Crunchgear]