Friday, November 5, 2010
Delays For New Releases To Get Longer For Netflix
When Warner Bros. announced the deal with Netflix back in January to delay new release rentals 28 days in exchange for providing more streaming content, I wasn't crazy about the idea. The deal was by delaying the rental by 28 days, it would help increase dvd and Blu-Ray sales. Well I guess it worked because Time Warner CEO Jeff Bewkes thinks they should make the consumer wait even longer. Check the quote:
"So far the 28-day window has clearly been a success versus no delay. The question of whether we ought to go longer is very much under scrutiny. It may well be a good idea."
Now considering that only 20% of Netflix library is available for streaming, I would hope that Warner Bros. and other movie houses would expand the VOD line in exchange for this. If you're going to make the consumer wait longer for new releases, Netflix and consumers should certainly get something out of the deal. I for one love the streaming feature that Netflix offers and would welcome an increased selection of movies. So long as the movie houses continue to offer more VOD content, I would welcome the delay.