Monday, January 28, 2008

Xbox 360 Has The Highest "Attach Rate"


Microsoft is certainly beating their chest about this one.

Apparently the Xbox 360 has the bigest "attach rate" than any other console, which means that your average Xbox 360 owns more games than the PS3 or the Wii. Check the quote from Microsoft's chief financial adviser Chris Liddell:

"We're now at a stage where we sell about seven games per console and that's a record certainly for any console and relative to history, So people are now actually spending more on the games and accessories than they are on the underlying console, so that business model that we put in place the last couple of years is certainly starting to fire."

So what do you say 360 owners, does that sound about right? Do you own several games?

Consumers buying seven games per console [gamesindustry.biz via G4TV]

1 comment:

Anonymous said...

I currently have 9 games for my 360 however only 3 were purchased new at full price, the rest were either used or I waited until they dropped to like $30 or less in stores.