Showing posts with label Universal Studios. Show all posts
Showing posts with label Universal Studios. Show all posts

Friday, June 22, 2007

Blu-Ray Wins: Oh, wait....


When BlockBuster made their announcement that all of their brick and mortar stores would be going to Blu-Ray exclusively, the thought was that HD-DVD was finished.

Customers were canceling their orders for HD-DVD players left and right, thinking that the war was over. Not so fast!!!

Ken Graffeo, Executive Vice President of High Definition Strategic Marketing for Universal, brushed off the idea that this was the end of HD-DVD. Ken stated that rentals only make up less than 1% of the revenue that HD-DVD generates, and that BlockBuster's on-line stores still continue to rent HD-DVD. He also stated that with the on-line content and interactive features gives HD-DVD an advantage over Blu-Ray.

I still believe that price of the players and format will determine who will truly win this war.

Check out the rest after the jump. [Trusted Reviews via Crunchgear]