Showing posts with label Satellite Radio. Show all posts
Showing posts with label Satellite Radio. Show all posts

Wednesday, June 13, 2007

XM, Sirius: Cite ‘Diversity’ To Promote The Proposed Merger


XM and Sirius are trying to merge (or hadn’t you heard?) but have encountered a lot of resistance in both the government and the press, to say nothing of legions of angry, everyday consumers who are also opposed to it.

So the companies bought an advertisement to show just how “diverse” their support is.

My favorite part of the ad is the final sentence: How can we be a monopoly and have more than 10,000 competitors?

Can’t argue with fourth grade logic, no sir. And just what are these 10,000 competitors? I can think of a few, like the iPod and Internet radio, but that leaves 9,998.

Diversity Ad (PDF) [XMmerger.com]