
When I talked how Blockbuster may be closing their doors soon, people (some from this very blog) felt that this might have been an over reaction on my part and by the tech analyst from CNet who wrote the article. Well hot on the heals of that story, Blockbuster has cut back on their Total Access plan. This is the on-line plan that allowed customers to rent movies on-line, and return the mailed movies to a near-by Blockbuster for a new movie.
The problem is that it cost Blockbuster big bucks to do this, hence the changes to the program. Now it will cost an extra $7 more a month for the unlimited in-store returns, in addition they plan on cutting in half all TV and in store advertising for the program. This doesn't sound like a company ready to compete in the digital world, in fact, it sounds like they're going backwards.
This company is going the way of the dodo bird.
Blockbuster dials back on Total Access after mail-order bloodbath [ArsTechnica via G4TV]