Friday, October 12, 2007

Advanced Reviews: David Pogue Sets The Record Straight


I thought that this was an interesting article from VALLYWAG.COM about David Pogue and advance gadget reviews. David Pogue is a gadget reviewer for the New York Times, and I've found his stuff pretty dead-on. But he brings up some interesting points about how it is in the companies best interest to provide the reviewer with carefully doled out "review units" that may work better than what the average consumer may get. The store bought unit may not live up to the unit that the reviewer is working with.

The only problem though is that a reviewer can't provide the necessary review that consumers need in a timely manner, if they have to wait for the product like everyone else. Case in point is a Pogue review of a overseas phone calling service that had super-low rates, which was what sold him, but was four times higher when the service went live.

Bravo to David Pogue for setting the record straight, and warning consumers about advanced reviews, which is the lifeblood of his work. He is to be commended for writing another article about how he was tricked into providing a review that wouldn't be accurate to the consumer. It is worth the read.

Setting the record straight [New York Times via Valleywag.com]

1 comment:

Anonymous said...

One of my favorite reads are the hardware previews on Tom's Hardware.com

They actually get prototype equipment as well as final product prior to the big mass production/shipping thing get underway.

The thing that is most important to me is that they aren't biased because certain hardware companies give them extra swag. Truth is, Tom's is so respected, a company that doesn't give Tom's Hardware equipment, they are shooting themselves in the enthusiast community foot.

I've read them for years; and I've seen them in the past hand out good reviews for AMD over Intel, and vice versa. They do all kinds of equipment including gadgets. to me, they are what I would shoot for if I were a professional reviewer.