In an effort to shift power away from Apple, Google along with Universal has teamed up with gBox to offer DRM free music on-line. Starting August 21, gbox will offer DRM-free music tracks via Google search results.
Tracks will cost .99 cents, which undercuts iTunes by .30 cents for DRM-free music. The move is huge for gBox which will benefit from Google's search advertising. A month ago, Universal informed Apple that they would not renew a new long-term contract to sell music through iTunes. This seems to be the next step in shifting power away from Apple.
Read the entire article after the jump. [readwriteweb.com]
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