Sony’s going to have to drop the PS3’s price by $200 this summer if it wants to be a player in this generation. That’s what a Bank of America analyst says, and who am I to argue with BoA? I like how the analyst calls a $50 price drop “meaningless.” Even the rumored $100 price drop wouldn’t do the trick.
The main thorn in Sony's side? If you guessed the Wii......ding!! ding!!! ding!!!!
Game publishers are seen as moving toward the Wii. Oh, and the PS3 has nearly no exclusives anymore, so consumers see little reason to shell out $600 dollars for what they could get elsewhere.
If the PS3 was at the same price point of the Xbox 360, things might be a little different for Sony. Hell I might have bought one!!! I remember what Sony said when asked about their high price point during the launch of the PS3: 'Work harder for a PS3'.
Arrogance will bite you in the ass every time!!!
Read the entire article after the jump. [GamesIndustry.biz]
2 comments:
I agree completely, here in Canada a PS3 is just about $700 plus another 14% sales tax (in NS), that's over $800 total. A 360 goes for $499 + tax so around $570. PS3 needs to see a major drop. The Atlantic Superstore in town here has had at least 5 in stock at all times ever since boxing day, despite Sony's claims that they were impossible to find.
I've seen over 50 PS3s each in 3 Best Buys. Sony continues to tell themselves that everything is fine and they're selling out the game system. Stop lying, admit that you made a price point mistake and lower the price.
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